affordable method


affordable method
марк., учет метод исчисления "от наличных средств" (метод разработки рекламного или другого бюджета, заключающийся в том, что фирма выделяет на конкретные цели только такие суммы, которые она может себе позволить истратить после покрытия основных расходов)
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Англо-русский экономический словарь.

Смотреть что такое "affordable method" в других словарях:

  • affordable method — /ə fɔ:dəb(ə)l ˌmeθəd/ noun a method of budgeting how much can be spent on marketing and promotion, which is based on what you can afford, rather than what you want to achieve ● Affordable method appeals to accountants, but won’t help us achieve a …   Marketing dictionary in english

  • affordable method — The method of setting a company s communications budget (including advertising) at a level the management thinks it can afford, rather than on the level of sales, profits, or the amount spent by competitors …   Big dictionary of business and management

  • Affordable housing — is a term used to describe dwelling units whose total housing costs are deemed to a group of people within a specified income range. Although the term is often applied to rental housing that is within the financial means of those in the lower… …   Wikipedia

  • comparative parity method — A method of setting a promotional budget in which the marketer tries to match the expenditure of competitors. Compare affordable method …   Big dictionary of business and management

  • Patient Protection and Affordable Care Act — Full title The Patient Protection and Affordable Care Act. Acronym PPACA Colloquial name(s) Affordable Care Act, Healthcare Insurance Reform, Obamacare, Healthcare Reform Enacted by the …   Wikipedia

  • Electroanalytical method — Electroanalytical methods are a class of techniques in analytical chemistry which study an analyte by measuring the potential (Volts) and/or current (Amps) in an electrochemical cell containing the analyte. [Bard, A.J.; Faulkner, L.R.… …   Wikipedia

  • Termite — Not to be confused with Termit (disambiguation), Thermite, or Turmite. This article is about insects. For other uses, see Termite (disambiguation). Termite Temporal range: 228–0 Ma …   Wikipedia

  • Video game music — Part of a series on …   Wikipedia

  • Epitaxy — refers to the method of depositing a monocrystalline film on a monocrystalline substrate. The deposited film is denoted as epitaxial film or epitaxial layer. The term epitaxy comes from a Greek root ( epi above and taxis in ordered manner ) which …   Wikipedia

  • Metropolitan Opera's "Live in HD" series — The Metropolitan Opera s Live in HD series is an initiative of New York s Metropolitan Opera to broadcast live performances in high definition video to select movie theaters and other venues across the U.S. and other parts of the world. It began… …   Wikipedia

  • Metropolitan Opera Live in HD — (also known as The Met: Live in HD) is a series of live opera performances transmitted in high definition video via satellite from the Metropolitan Opera in New York City to select venues, primarily movie theaters, in the United States and other… …   Wikipedia

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